Anheuser-Busch is making a monetary commitment to the women of NASCAR. On Monday, Busch Light announced a program pledging $10 million over the next three years to sponsor every woman driver in the sport.
The program is being called “Accelerate Her,” and Busch says seven drivers will benefit from the pledge initially. These women include: Toni Breidinger, Natalie Decker, Amber Balcaen, Brittney Zamora, Stephanie Moyer, Melissa Fifield and Jennifer Jo Cobb.
Up-and-coming NASCAR star Hailie Deegan was omitted for the moment because she’s only 20-years-old. However, Busch seemed to hint at some funds being reserved for drivers who aren’t of age yet.
Busch Light commits $10M over 3 yrs to to support all female NASCAR drivers (21 and older) w/funding, track time, media exposure & training. Initial recipients: Toni Breidinger, Natalie Decker, Amber Balcaen, Jennifer Jo Cobb, Brittney Zamora, Stephanie Moyer, Melissa Fifield
— Bob Pockrass (@bobpockrass) February 14, 2022
Busch Light’s announcement got plenty of reaction across social media.
“Kevin Harvick handing off the #4 SHR Busch Light seat to Hailie Deegan in 2024 is gonna be so [chef’s kiss],” tweeted one fan.
Kevin Harvick handing off the #4 SHR Busch Light seat to Hailie Deegan in 2024 is gonna be so 🤌 https://t.co/gXXa0RGceV
— Andrew Natalizio (@anatalizio0523) February 14, 2022
“Great to see longtime sponsors like Busch Light here push the drive for diversity,” another said.
Great to see longtime sponsors like Busch Light here push the drive for diversity. https://t.co/znns1t4AfE
— Lucytown Guy (@LucytownGuy) February 14, 2022
“Well that’s super cool.”
Well that’s super cool https://t.co/cy54WSYZ2m
— Chris ✞ (@C1_1RIS) February 14, 2022
“Awesome deal,” replied another.
Awesome deal https://t.co/3yLU0OSCiB
— Stanley normoyle (@StanleyNormoyle) February 14, 2022
It’s nice to see women receive the financial support as they continue their push to become more of a mainstay in NASCAR. Hopefully, this program can actually accelerate change in the sport of racing.
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