Golf fans hoping to watch LIV Golf on something other than YouTube or the LIV Golf website could be getting some good news.
Earlier this month a report emerged suggesting LIV Golf and Fox were working on a deal. According to a new report from Eamon Lynch of Golfweek, the two sides are very close to a new deal.
LIV Golf would reportedly pay Fox to host its golfing content on Fox Sports 1. That’s not traditionally how the business operates, as Lynch points out.
From Golfweek:
While media companies typically pay sports leagues a substantial rights fee to air their products, the deal would not see LIV receive payment, said a source familiar with the discussions. Instead, LIV — which is controversially financed by the Saudi Arabian regime’s Public Investment Fund — would buy time on the cable channel to air its events, a move that will be widely interpreted as a failure to attract serious commercial interest in what it is offering.
Lynch also noted it’s unclear when the deal would begin.
“Sources say the LIV-Fox deal is nearing completion but has not yet been formally inked, and it remains unclear if it will take effect in 2023 or earlier,” he said.
Is this a good deal for Fox?