The NFL took another big step in the world of streaming Monday by reaching a deal with NBCUniversal for Peacock to air the first-ever streamed playoff game in January. The agreement is for one year and is worth $110 for the NFL.
This is the latest move by the NFL, which agreed to an 11-year deal with Amazon to exclusively air Thursday night games through 2033. Amazon is paying the league around $1 billion annually in that deal.
The 2023 season will also be the first for the NFL Sunday Ticket away from DirecTV. YouTube TV will be the new home of Sunday Ticket and announced price points for its packages earlier this year.
Peacock’s exclusive playoff game will air on Jan. 13 and kick off around 8:15-8:30, depending on when the late afternoon Wild Card game ends.
“We are thrilled to partner with the NFL on this industry milestone, bringing to Peacock the first ever exclusively live-streamed NFL Playoff game,” said Pete Bevacqua, Chairman of NBC Sports. “With America’s No. 1 primetime show for a record 12 consecutive years, the terrific regular season SNF schedule revealed last week, and today’s announcement, we can’t wait for the 2023 season to kick off.”
“We are excited to work with a great partner in Peacock to present the first-ever exclusively live-streamed NFL playoff game this upcoming season,” said Hans Schroeder, NFL Executive Vice President, and Chief Operating Officer of NFL Media.
“Expanding the digital distribution of NFL content while maintaining wide reach for our games continues to be a key priority for the League, and bringing the excitement of an NFL playoff game exclusively to Peacock’s streaming platform is the next step in that strategy.”