With Pepsi out, NFL looks for someone to pay up to $50 million to sponsor Super Bowl halftime show

Last Sunday’s Super Bowl halftime show was the tenth to carry the Pepsi name. For now, it’s the last. As recently reported by Terry Lefton of Sports Business Journal, Pepsi will not be sponsoring the Super Bowl halftime show moving forward. Pepsi is expected to continue to be an NFL sponsor, along with its corporate [more]